Biography

I'm a Marketing leader with 10 years’ experience in a range of categories including beer, wine, non-alcohol beverages, and household cleaning. Led brand, innovation, & cross-functional teams ranging from hypergrowth startups (Hiball) to category icons (Bud Light, Lysol) by leveraging expertise in media planning, performance marketing, agency leadership, content marketing, & earned media.Passionate about growing brands through deep consumer insights leading to breakthrough campaigns leveraging a vast array of media (Digital, Social, TV), as well as identifying robust innovation pipelines and 4Ps excellence. Adeptly capable in addressing both consumer needs and retailer expectations.