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I need help with digital marketing social media and SEO

1. Help with social media- best ways to optimize SEO on website and other digital platforms.
2. Naming-domain (regarding SEO) maximize

I lost my job and just starting a health and wellness business. I am in progress of certification for IIN- Integrative functional health coaching. I want to help others live healthy lifestyles and bring awareness. I need to try to do something to support my family long term. I have two sick parents who are going to need my support. My dad has Alzheimer's and my mom has an end stage heart condition. I want to share this journey by story telling and giving others guidance. I have been learning as I go through the experience.
Digital Marketing